Local Area Marketing is all about looking at specific geographical locations, understanding the community and developing targeted grass roots campaign activity that will achieve the desired outcomes while maintaining the integrity of your overall brand.
Whether you're a small business, new business, Government department, charity or a national retailer the process we use to establish the understanding and connections is generally the same and marketing makeovers are the experts at it.
We plot your business (existing or new) on a map of community.
For existing businesses you simply provide us with a list of your customer addresses and we plot them on the map, showing where you have, or don't have customers.
What's in it for you?
With this information you are able to see where you can increase your advertising and where you can do less which in turn will help you increase your revenue and save on costs.
We then build a profile of your customers and the immediate area - i.e. are they wealthy, do they have children, do they own their houses etc.
What's in it for you?
Knowing more about what your customers are like allows you to find other "like" groups within the community or indeed anywhere in Australia so you can target activity to them for new revenue.
Using more in-depth information we now find the groups of people in the community with characteristics relevant to your business. We also look for linkages between customer groups such as sporting teams, charities and local community development groups or organisations
What's in it for you?
If you owned a restaurant or take-away food outlet you would want to know where the people who spend most on eating out live. If you owned a tyre service center you might want to know where the families with 2 or more cars were and if you owned a clothing store you might want to know where the people that spend the most on fashion live.
Go get 'em
This is where the skill and expertise of the people at marketing makeovers comes in and our years of experience become really valuable. Different groups of people want to receive their information in different ways, some want to read the newspaper, some are happy to research on the internet while others might only buy when a product is recommended by someone they know.
Marketing makeovers will design and tailor a full customer centric marketing plan for your business and help you to execute the strategy to achieve your goals. It is our years of national experience right across Australia from the cities through to the very remote areas that allow us to drive integration and results in any community.
Free up-front consultation and decision points along the way. Be involved and in control.
FREE up-front consultation and decision points along the way.
Be involved and in control. Find out more >
