Public relations covers a wide range of strategic communications applications. It can be media relations, community engagement, stakeholder communications, corporate positioning, product and service support, government relations, and issues and crisis management.

Today public relations is essentially the act of positioning an organisation, individual, concept or product in a way which supports the client's objectives. It can involve broad media activity or very specific programs targeting groups such as employees, suppliers, decision-makers or potential consumers.

Public relations is not an exact science, and unlike advertising, column centimetres in newspapers or magazines, or minutes on television, podcasts, or radio cannot be guaranteed. This is balanced by the perception that editorial coverage carries more weight with stakeholders than paid advertising.

Marketing Makeovers offers a comprehensive public relations capability, headed by former journalist and long-time communications consultant Craig Stevens.

our credentials

Craig's 30 year career in the communications industry includes stints as a newspaper journalist, a State Government media relations officer, a Minister Media Adviser, and 20 years in consultancies offering a wide range of services to clients in almost every industry sector.

He has contacts in the media and Government across Australia, and can draw upon a network of like-minded individuals in every capital city. Similarly he has a network of contacts in regional centres and with the marketing makeovers national network of consultants no job is to big to handle.

His experience spans many industry sectors and ranges from small, targeted programs to national campaigns and when accompanied by our other experts at marketing makeovers Craig can deliver a complete integrated strategy encompassing all the elements of the marketing mix and consistent with marketing makeover's mantra - Return on Investment.