We all like to think that we understand our customers yet customer and market research often discovers unmet needs and surprising drivers of customer choices.

Market Research can guide your most important strategic decisions and deliver real commercial advantage to businesses of all sizes and industries.

We can help:

• Source the best researchers in your industry and your needs - and negotiate the best terms
• Empower your sales staff with customer perceptions to better drive their selling process
• Determine why customers have left and why others remain loyal
• Assess your position with high value customers
• Set up your own cost effective research monitor that you can run yourself using simple tips and powerful research tools
• Optimise and refine products and pricing
• Estimate market penetration of new businesses
• Provide researchers and analysts for part time, on call or short term contracts
• Quickly and easily test new sales or marketing collateral to maximise cut-through and effectiveness

Megan has worked across all research methodologies from simple, small qualitative projects to some of the most complex and sophisticated choice model diffusion estimation studies ever conducted in Australia.

our credentials

Megan McCarthy has over 15 years designing, managing and conducting market research studies for Australian Businesses. Megan has worked on consumer, small business and corporate business to business studies and believes good research drives optimal decision making and improves the bottom line.

She has presented at the European Society of Market Research Conference in Brussels, conducted a Summer School for Customer Satisfaction Research Design for the Australian Market and Social Research Society and completed numerous Advanced Methods Courses.

Let Marketing Makeovers bring to you our expertise and contacts in the Australian Research Industry to your business.